Amin Waajid is a visionary entrepreneur whose innovative marketing strategies and leadership have made a lasting impact in the natural beauty and personal care industry. His contributions to the Taliah Waajid Brand and the World Natural Hair, Health & Beauty Show have helped enhance their growth and presence in the industry, supporting their continued expansion on a global scale.
As the owner of YO Skincare Products and founder of GO ESSENTIALS, Inc., Amin empowers brands to achieve breakthrough growth while staying true to authenticity and community values.
Alongside his wife, Kimmy, Amin is building a legacy of purpose-driven beauty, inspiring countless entrepreneurs through his commitment to quality, self-reliance, and social impact. His dedication to family—especially his daughters, Kamilah and Najiyyah—and to uplifting communities remains at the heart of his work.
